Case of study:

TEDxGlasgow 2014

TEDx_Glasgow_2014

Challenge

TEDxGlasgow aim is to inspire creativity, empower change and drive innovation to help the city of Glasgow thrive. TEDxGlasgow 2014, held at The Royal Conservatoire of Scotland, was based around the theme of The Common Wealth. Their main challenges were to connect the audience and have the flexibility to alter the agenda on the day.

Solution

Bizvento mobile app has enabled a personal, dynamic schedule which allowed the attendees to personalise their TEDx experience while organisers were free to make alterations to the schedule as the event progressed. The app’s social features allowed the audience to easily connect with the speakers, sponsors and each other. This has fostered new relationships amongst the attendees and contributed to the event’s success.

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“Simple and easy”

Gurjit Singh Lalli (Project Manager)

Attendee engagement

86%

Conversion rate

112

Users

6,900

Page views

109

Hours of usage

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