No doubt, EIBTM is one of the most exciting events for anyone involved in the global meetings and events market!

This week we are presenting four blog articles with our impressions from EIBTM’14 in Barcelona.


EIBTM 2014 was attended by 15,500 industry professionals. About 3,000 global brands and suppliers represented over 150 countries in Barcelona. It was an amazing opportunity to grow business opportunities in the meetings, events, conference, incentives and business travel industry. So the Bizvento team decided to become part of this community as well. With expert panel discussions, interactive workshops and 1-to-1 meetings with exhibitors, EIBTM had something for everyone.

If you did not have the chance to attend EIBTM 2014, here it is a quick review of the event:

This year, EIBTM was organised at FIRA Barcelona – one of the largest and most modern venues in Europe. I was really impressed by its architecture and its eight pavilions, connected by a walkway that channels the flow of visitors, providing cutting-edge services and logistics.

First Day

The first day started off with plenty of interesting themes ranging from the global future trends of the MICE industry to the top technological innovations in the Meetings and Events industry and, over the whole day, the discussions that kept the visitors glued to the education sessions were regarding:

  • how to track event’s attendance
  • the future of meetings
  • how to organise sustainable events
  • ibeacon applications
  • the best-kept secret of LinkedIn
  • designing guest-centred events
  • social media automation and innovation in hybrid meetings

(click here for the full agenda).

While the exhibition floor was buzzing with thousands of attendees visiting the exhibition’s stands, I had the great pleasure to attend some of the experts’ panel discussions and interactive workshops. It was really interesting to learn about the “Future Trends in the MICE industry” and the “China MICE Buyer Behaviour” presented by Rob Davidson in the EIBTM Trends Watch report. Also it was very interesting to know about the new opportunities in the “India Meetings Industry”, presented by Martin Lewis. Rob and Martin shared lots of useful insights that will definitely help venue managers, technology suppliers and buyers to drive their future business strategies and decision-making processes.

Second Day

Second day presented an even more interesting flavour of the entire buzz around the meetings and events industry. Main interesting topics discussed were:

  • neuro-marketing in the events industry
  • learning to speak the language of leaders
  • how strategic partnerships with a PCO can win business for second tier cities
  • a guide to reporting and measuring
  • how to create engagement & brand visibility at events

Some of favourites that I attended as well, were:

  • rediscover innovation applying low-tech tools
  • participant engagement and interaction: part of the fresh track
  • top trends in online and mobile marketing

(click here for the full agenda)


At EIBTM were exhibiting about 3,000 global brands and suppliers representing over 150 countries. Here it is for example the Scotland stand where a range of first-class Scottish venues and service providers were represented:



EIBTM 2014 was also a great opportunity to discover the companies that are going to transform the Meetings and Events industry with their technological, social and design innovations. Here there are some of the most interesting companies:

Social Tables (, which allows to make accurate room layouts and work more collaboratively with event and meetings customers.

Catch Box (, presented an amazing throwable microphone for audience engagement.

Festival chairs (, showcased a multipurpose, sturdy and stylish cardboard stool can be customized to match different themes.


Abbit Robot (click here), is an iPad mounted on gyroscope for added flexibility which enables a virtual participant or a virtual speaker taking part in discussions or panels and networking with other participants.


DPA Microphones (, which presented its new d:screet™ Necklace Microphone.


Init Live (, which provides event planners, event staff and volunteers with a real-time communication system and an efficient scheduling service.

Lemon & Orange (, which provides augmented reality based solutions for mobile devices, websites and big screens as well as interactive applications.


With over 15,500 attendees, also this year the EIBTM 2014 was a huge success! Next year EIBTM is to become “IBTM WORLD” in line with its status as a global industry event. In total, the newly branded IBTM portfolio will provide access to more than 5,000 suppliers from 100 countries, 19,000 event organisers and more than 110,000 pre-scheduled meetings.

As a venue manager or a professional event organiser, if you are interested in the latest trends in the Meetings and Events industry and you want to make better decisions about your future events, don’t miss our next blog article tomorrow: “Future Trends in the MICE industry” presented by Rob Davidson at EIBTM 2014.


Author: Gianfranco Elena

Gianfranco is Bizvento’s Marketing Director. He defines the company’s corporate and product messaging and leads the development of digital marketing activities. He gets inspiration from playing with his kids and loves to cook delicious Italian food for dinners with his friends. Visit or follow us on Twitter to learn more.