The 2014 EIBTM M&IT India Meetings Industry Research was presented by Martin Lewis and it showed what are the latest trends in the Meetings and Events industry in India.

If you didn’t manage to attend EIBTM 2014, here it is a summary of the results presented:

An online survey was distributed and 270 responses (38% third parties, 38% corporate, 21% not for profit, 3% other) were collected and analysed.  The average number of events per respondent was 18 (54.5% more than 18, 28.1% on average 18, 23.4% less than 18)

 

 Results of the survey

 

How many delegates attend your event?

  • Average for main event is 497 delegates (with 23% of respondents reported in excess of 2000 delegates)
  • Average for other events is 283 delegates

 

In the last 12 months, how has the number of delegates at your evens changed?

  • 67.2% increased
  • 26.6% stayed the same
  • 6.2% decreased

 

In the last 12 months, how has the duration of your event s changed?

  • 44.6% increased
  • 50.8% stayed the same
  • 4.5% decreased

 

What is the average budget for events?

  • Average budget for events was US$ 198,365
  • +11.6% estimated average budget change 2014
  • +12% estimated average budget change 2015

 

In the past 12 months to July 2014, how has the average budget for your events changed compared to the previous year?

  • 64.5% increased
  • 20% stayed the same
  • 8.2% decreased
  • 7.3% don’t know

 

How will your events budget for the next 12 months compare to the 12 months to July 2014?

  • 60.8% increase
  • 19.6% stayed the same
  • 2.7% decrease
  • 16.9% don’t know
  • Main lead-time 5.5 months

 

What are the Top 10 destinations in India? 

  • 74% Mumbai
  • 60% New Delhi
  • 41% Hyderabad
  • 35% Jaipur
  • 25% Bangalore
  • 21% Jodhpur
  • 19% Udaipur
  • 13% Chennai
  • 13% Pune
  • 7% Goa and Kolkata

(Note: participants indicated 3 answers)

 

What are the Top 10 destinations elsewhere in the world?

(about 52% had held events outside India)

  • UAE 43%
  • Thailand 39%
  • Malaysia 33%
  • USA 32%
  • Singapore 30%
  • Germany 17%
  • UK 15%
  • Hong Kong 12%
  • France 10%
  • Spain 8%

(Note: participants indicated 3 answers)

 

Which of the following venue types do you use most often?

  • 52.9% city centre hotel
  • 44.7% multi purpose venue
  • 42.1% purpose built convention centre
  • 36.9% luxury venue
  • 24% dedicated conference centre
  • 11.7% University/ academic venue
  • 9.9% Out of town
  • 8.7% Sporting venue
  • 19.8% other

(Note: participants indicated 3 answers)

 

Which of the following key factors influence your venue and destination selection?

  • 72.8% Capacity of conference facilities
  • 54.9% access (road, rail links…)
  • 40.8% Location
  • 39.3% Price/value for money
  • 35.2% quality of conference facilities
  • 28.2% cleanliness of venue
  • 24.6% quality of service
  • 23% quality of food
  • 20.4% free WiFi
  • 16.4% reputation
  • 12.3% recognised brand
  • 10.7% availability

(Note: participants indicated 3 answers)

 

What are the Top trends affecting events?

  • Focus on ROI is saving money
  • Health and safety factors increase costs
  • Risk assessments increase costs
  • Social media increases attendance
  • Social media during meetings improving audience engagement
  • Content online improving audience engagement

 

 

As a venue manager or a professional event organiser, don’t miss our next interviews with representatives of MPI, C&IT, THE ROCBedoUK, Global Connect UK, PCMA that were exhibiting at EIBTM 2014. We will ask them about: What are the main challenges running professional events? What are the most interesting event technologies? What is the role of wearables in the Conferences and Meetings’ market?

 

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The author: Gianfranco

Gianfranco is Bizvento’s Marketing Director. He defines the company’s corporate and product messaging and leads the development of digital marketing activities. He gets inspiration from playing with his kids and cooking delicious Italian food for dinners with his friends. Visit www.bizvento.com or follow us on Twitter to learn more.