At EIBTM I was keen to speak to as many industry professionals as possible to learn as much as I could about the industry, the challenges it faced and opinions on event technology. During my time at the exhibition, I had the pleasure of meeting Danielle from Conference and Incentive Travel (C&IT), who was more than happy to chat about her company and share her opinion on the future of event technology.



What is C&IT?

Conference & Incentive Travel (C&IT) is the UK’s leading brand for the MICE industry. With an unrivalled portfolio of print, digital and live event products, C&IT is a key source for staying in touch with the latest developments and people in the industry.


What kind of services do you provide?


The Print Portfolio

C&IT magazine, the UK’s leading meetings title, is the definitive read for the MICE industry. Circulated to more than 18,500 agency and corporate event planners, C&IT magazine covers the leading brands and their event strategies on a monthly basis.

CIT Global, published bi-annually and distributed to 10,000 MICE buyers across Europe, focuses on events and conferences worldwide.

Brand Book, an annual publication examining 100 of the industry’s top brands and their event strategies, by industry sector.

State of the Industry, a yearly report featuring a ranking of the top 50 UK event agencies by event-based turnover, and in-depth analysis of the latest issues and trends in the UK event sector.

Global Event Planner, the definitive directory for the MICE market, showcasing venues, destinations and their key features from around the world.

Association Event Planner, a proud member of ICCA, is a quarterly publication targeting event planners and managers working with or in professional bodies and trade associations.


The Digital Portfolio is the UK’s leading premier site for the MICE industry. Delivering daily breaking news, reviews, discussion and in-depth destination reports, the site averages 100,000 page impressions each month and delivers a daily news bulletin to more than 19,000 registered readers., brought to you by C&IT and Event magazine, offers videos of event venues across the world. By bringing a venue to life, allows event organisers to visualise and shortlist potential spaces to visit, saving the precious commodity of time. provides exclusive news on a daily basis.  In addition to the website, a fortnightly bulletin, currently sent out to approx. 2000 opted-in subscribers, will keep you updated with the latest developments, successful bids, potential pitches and industry moves within the association market.


The Live Events Portfolio

Brand Book Live, an event in association with Brand Book will celebrate its 5th year in 2013. Attended by suppliers, corporate and agency buyers; Brand Book Live is an  evening of networking and sharing event strategies in key sectors such as automotive, financial, food & drink, IT & Telecoms, pharmaceutical and retail.

The A List party, an exclusive event to celebrate 35 of the top agency players aged 35 and under with an evening of networking in a top London venue.

The C&IT Awards celebrates the successes of companies applying best practice to the creation, planning, production and management of innovative events in B2B sectors. Corporate in-house teams, agencies, suppliers and venues running events both in the UK and overseas are encouraged to enter categories such as ‘the best sustainable event solution’, the most outstanding team-building solution’, the best Destination Marketing Team of the Year’ and ‘best use of technology and/or social media.

C&IT Forums are an invaluable portfolio of events giving suppliers and buyers an opportunity to meet in a series of pre-arranged meetings followed by dinner in a key London location. The portfolio includes the Corporate Forum, UK Agency Forum, European Agency Forum, UK Association Forum and International Association Forum.


What are the main challenges running professional events?

With international conferences, it is not always easy to get people from all over the world to attend them. On a local scale, attracting people can also be a challenge, as they tend to be loyal to the conferences they have previously attended.


What tools are you looking to hold in your hands?

Lead generation technology is extremely important because it is the main reason for investing time and money for attending events like this. I would be keen to use technology designed to increase the ROI for sponsors and provide insight of what happened during an event.


What do you think of the role of wearables in the market?

As it currently stands, I don’t think the wearable technology available is mature enough for the market. We did try some wearable technology recently, but it did not work as we wanted and expected it to. At the moment, we’re not in a position where we trust what wearable technology has to offer. It was supposed to provide us with meaningful data about the event but it did not offer anything interesting. We need something that actually works!


Don’t miss tomorrow our next interview with Antti Lumiainen, MPI Europe manager, at EIBTM 2014 !



The author: Gianfranco

Gianfranco is Bizvento’s Marketing Director. He defines the company’s corporate and product messaging and leads the development of digital marketing activities. He gets inspiration from playing with his kids and cooking delicious Italian food for dinners with his friends. Visit or follow us on Twitter to learn more.