According to a new report by Meeting Professionals International, mobile event technology is set to increase in popularity in the next twelve months. The study, which looked into mobile event app adoption rates, found that 63% of meeting professionals are already using mobile event applications to enhance their events and 60% will be using them in the next year.
If you are still using paper based guides, now is the optimal time to adopt a mobile approach to event planning and here are six questions to understand if you need a mobile app for your conference, meeting or corporate event.
- Are your competitors using an event app?
The first thing to ask yourself is whether or not your competitors are already using an event app. By looking at the figures above, it seems a large proportion of organisations are already utilising a mobile app for events, so it is likely your competitors will be too. In order to remain competitive it is essential that you adopt an interactive approach to event management by using your own mobile conference app.
Try to find out which app your competitors are using so that you can differentiate yourselves from them. Choose a better conference app with advanced features and you’ll be well on your way to gaining a competitive advantage.
- What are the objectives of your event?
Next you need to consider the objectives of your event. What are you aiming to achieve through the event you are planning? Are you looking to share new information with industry peers? Do you want people to sign up to your service? Knowing this information will help you decide on the right type of mobile event app for your conference, trade show or meeting.
- Do you want to ask questions and receive feedback from your delegates?
Today many event management companies adopt conference apps as a way of asking questions to their delegates and receiving feedback. With a mobile event app, you can set up surveys to gain valuable feedback from your delegates, which you can then use to make your next event even better than the last.
It’s not just feedback about the event you can benefit from though. You can also understand what are the most interesting talks and best speakers by allowing delegates to share their feedback using your mobile event app.
- How can you engage your event attendees?
A great way to differentiate yourself from your competitors is to think about how you can improve the engagement of your attendees by using your mobile event app. Making your event more interactive is a great way to ensure attendees feel involved. You can also offer incentives via your app such as discounts from vendors at your trade show or added value information from conference speakers, for those who download and use your conference app.
- Do you want to engage your attendees before the event as well
Something else you need to consider is whether you want to engage your attendees before and after the event? Doing this is a great way to build a relationship with delegates and keep them interested in your business and future events.
Increasing the lifetime of your event can be very beneficial. Using features like push notifications, you will be able to send reminders to attendees about your services or any future events you have coming up.
- Are you leveraging social media to let your delegates be your best promoters?
Last but not least, you need to think about whether you are leveraging social media to your advantage. Letting your delegates be your best promoters will allow you to benefit from free advertising. For example, you could integrate your mobile event app with social media websites so that users can live tweet from the event with a specific hash tag or publish content to their Facebook walls. Doing this will generate more interest in your events and may help you to secure even more delegates for events in the future.
You could also allow delegates to register for your event using their social media logins to make it a quicker and more seamless process.
Using a mobile app at your conference, tradeshow or meeting can enhance the experience of an event, not only for your attendees but for event organisers too. However it is essential that you ask yourself these questions to ensure that you end up with a mobile event app that allows everyone to get the most out of your event. For more information about our mobile event app, contact us today!
Don’t miss tomorrow our next article about “How to attract more attendees to your Conferences and Meetings” !
The author: Gianfranco
Gianfranco is Bizvento’s Marketing Director. He defines the company’s corporate and product messaging and leads the development of digital marketing activities. He gets inspiration from playing with his kids and cooking delicious Italian food for dinners with his friends. Visit www.bizvento.com or follow us on Twitter to learn more.