Events can be extremely expensive, so if you are looking for a way to keep your costs to a minimum, you may want to consider offering sponsorship advertisements on your event app. Building partnerships with other companies is a great way to get some of your event costs covered, whilst also providing your attendees with valuable content from brands they will are likely to be interested in.
Event apps are way more appealing to event sponsors as their advertisements will go wherever their audience does. Whereas paper-based event brochures and schedule featuring adverts can be easily lost or forgotten about, event apps are downloaded to smartphones and we all know that most people have their smartphone glued to their hand 24/7.
So now you know that event app sponsorship is a possibility and how it can benefit you, let’s take a look at some of the possible opportunities and benefits for your event sponsors.
Event app sponsorship can increase brands’ exposure and drive traffic through to their website. There are a number of places on your event app where you could show sponsor advertisements including the individual information pages for your sessions and talks. If every time an attendee views a talk or session page they see a brand’s logo, they are more likely to remember the brand and click through to view their website.
If your event app has an activity feed, a great place to offer sponsorship ads would be at the top of it. Activity feeds are typically the most accessed section of an event app, so this is the area that will be most desirable to sponsors and therefore what you will be able to make the most money from.
Another benefit of event app sponsorship is that it will allow your sponsors to gain a better understanding of their target audience. Using information gathered from your app, you would be able to send them actionable reports about attendees’ behaviour so they can learn how to reach them more effectively.
Another way sponsors can advertise on your event app is by providing discounts and offers for their products or services. This will help them to attract new customers and improve their sales. You could even schedule your app to send out push notifications to their target audience in order to help improve their conversions.
Advertising your sponsorship opportunities
If you like the sound of getting your event app sponsored, you will need to start advertising the opportunities to other companies. We highly recommend doing this on social media, as not only will it advertise the sponsorship opportunities to other brands but it will also provide you with the opportunity to advertise your own event.
You could also send out a few emails to companies that you have previously worked with or companies that sell products and services that are relevant to your event to see if they are interested in sponsoring you.
However you decide to advertise your event app sponsorship opportunities, it is important to make sure that you advertise the benefits featured in this article to prospective sponsors. Whilst you will be benefiting from their money (which will go towards paying for your event), they need to know that they are going to get value from it too.
Don’t miss tomorrow our next article about “Improving Networking Opportunities Using Mobile Event Apps” !
The author: Gianfranco
Gianfranco is Bizvento’s Marketing Director. He defines the company’s corporate and product messaging and leads the development of digital marketing activities. He gets inspiration from playing with his kids and cooking delicious Italian food for dinners with his friends. Visit www.bizvento.com or follow us on Twitter to learn more.
Image credits: algogenius